Case Studies Selector


EXECUTIVE SUMMARY
Summary
Name :
Glamuzina Corporation
Business :
Jewellery wholesale and supply
Reps :
2 Mobile Workers
Comms :
Telecom CDMA
Financials :
Exchequer
Device
Tungsten T5
Business Situation
Glamuzina had put a system in that wasn't working - it had cost them significant time and money. They needed a system that could be used in the field to transmit orders back to their office.
Solution
Using SalesLink Mobile software orders are taken in the field and immediately transmitted back to head office across the Telecom CDMA packet based network where they are imported into their Exchequer Accounting Software.
Return on Investment
The purchase price was repaid in under six months - an ROI of + 200%. Customer confidence and satisfaction levels since the introduction of SalesLink Mobile software have never been higher.
Introduction
Glamuzina Corporation is a wholesaler and distributor of jewellery. They are based in Parnell, Auckland with a warehouse that holds over 15,000 separate stock items and sell to over 1000 customers.

Company Background

They have two reps on the road selling throughout New Zealand. Formed in 1990 by Graham Glamuzina, this family business is supported by Graham's son Phillip and their General Manager Suanne Garelja , Graham’s daughter.

They are New Zealand’s leading distributors of rings, studs and sleepers.

Business Operation
Sales orders were being taken out in the field – Graham would travel as far south as Invercargill, manually taking orders and then either faxing them back to Auckland or bringing them back when he returned from his travel. The orders were then being re-keyed into their Exchequer accounting system and picked for dispatch.

Glamuzina looked for an automated sales system and spent over $15,000 getting a system that couldn’t transfer to their core system, so they reverted back to their paper systems.

Then SalesLink Mobile met with Glamuzina. But, after their first endeavours, they were extremely gun shy and sceptical that the SalesLink Mobile solution could work.

 "SalesLink has worked brilliantly - it`s phenomenal. " said Phillip Glamuzina.

Glamuzina invested in SalesLink Mobile software running on palm Tungstens communicating with Telecom’s CDMA network. It synchronises with their Exchequer Accounting Software.

Glamuzina can not believe how much easier their whole sales cycle now works. The two field sales representatives utilise the wireless network to transmit orders back to Auckland, throughout the day. Not only has this smoothed the workflow in the warehouse it’s also providing speed and accuracy in terms of getting the goods despatched to the customer. An Oamaru chemist was impressed that an order placed on the Tuesday was received by them on the Wednesday – less than 24 hours after placing their order.

Suanne Garelja said that,

“Glamuzina was able to eliminate one staff position, as there is no longer any need to re-key paperwork into the ordering and accounting system. Our whole office flow works better – productivity has been smoothed and the invoice/credit note ratio has been massively reduced. Payback is well under six months.”

Testimonial
"so easy to use, with customers really happy about how quickly they get their orders"
Glamuzina