Case Studies Selector


EXECUTIVE SUMMARY
Summary
Name :
PGF
Business :
Golf equipment manufacturing and distribution.
Reps :
11
Comms :
Telecom CDMA in NZ
Financials :
Accredo Saturn
Device
Treo 600
Business Situation
PGF wanted to provide outstanding customer service by providing their reps with on the spot information..
Solution
Using SalesLink Mobile software running on Treo 600’s, orders are taken out in the field and via Telecom’s CDMA network in New Zealand and wireless connectivity in Australia orders are captured in the field and immediately transferred back to PGF’s warehouses
Return on Investment
PGF Golf say their investment in SalesLink Mobile will easily pay for itself in under a year – an ROI of over 100%.However Managing Director Brett is focussed far more on the customer feedback “ they love it and that’s translating into sales growth”
Introduction
PGF Golf is Australasia's longest standing specialist golf manufacturing company. Founded in 1932 PGF had gone through numerous ownership changes up until Brett Tucker and his associates purchased the company in 2002.There were many areas that needed revamping and improving. The company had reps on the road both in New Zealand and Australia - but PGF was held in low esteem by sports shops and pro shops as a result of many years of poor service, inaccurate stocking information and frequent invoicing and pricing errors.

Company Background

PGF Golf purchased SalesLink Mobile for both the New Zealand and Australian marketplace. Interfacing back to their Accredo Saturn Accounting Software Solution, SalesLink Mobile connects using Treo 600 devices utilising the CDMA mobile network in New Zealand.

Sales reps out in the field now have accurate stock on hand information. They are taking orders for items in stock ensuring that the retailer gets delivery of exactly what they have ordered without any back orders and split deliveries. As importantly, the pricing on the invoice is correct and this was a major bugbear with customers

Business Operation
“We saved having to put another rep on the road" said Managing Director Brett Tucker, "but that’s only part of the benefit – at the annual Australian Golf Awards in 2004, we were voted the 2nd best wholesaler in Australia – previously we were cellar dwellers. Our customers are rapt with SalesLink Mobile. It’s new leading edge technology and it’s made our life so much easier .”

Additionally , PGF golf have reduced their clerical staff by one person through the keying/data entry and pricing discrepancies significantly reducing.

"It’s fantastic…the SalesLink Mobile solution is working well for our business." said General Manager Mike Lightfoot.

 

Testimonial
"It`s ****ing brilliant!"
Brett T Tucker, Managing Director.