Case Studies Selector


EXECUTIVE SUMMARY
Summary
Name :
Wynn's New Zealand Limited
Business :
Leading global manufacturer and marketer of automotive and industrial chemical products.
Reps :
16
Comms :
Vodafone
Financials :
Accredo
Device
Tungsten T5
Business Situation
Wynn’s New Zealand have 16 commission salesmen on the road with stock in their vans throughout New Zealand.They had a paper based system that was cumbersome.
Solution
SalesLink Mobile is utilised by the salesmen who print their tax invoices on an HP Bubblejet Printer. The customer receives a tax invoice with their goods. These invoices are then sent via Vodafone’s GPRS network to Wynn’s New Zealand head office SalesLink Server and then transferred in Accredo Business Software.
Return on Investment
The head office savings of two and a half days per week provides a full payback in about 12 months. Factor in the efficiencies achieved by the salesmen in the field as well as the time now saved in head office and the ROI is well over 100% in the first year.
Introduction

Wynn's New Zealand is a leading global manufacturer and marketer of automotive and industrial chemical products, equipment and related service programmes.


Company Background
Tracing back to 1939 with their head office in Azusa California, Wynn's New Zealand has a global sales network of market leading distribution companies and sales professionals.
In New Zealand, Wynn’s markets specialty chemicals and equipment for the Automotive Industry for both light and heavy transport. Wynn’s also market Synthetic and Semi-Synthetic metal working lubricants, coolants, greases and alkaline cleaners for the industrial markets.

Business Operation

Wynn’s New Zealand have 16 commission salesmen based all around New Zealand. Their salesmen replenish their van stocks from a central warehouse in Auckland. Wynn’s New Zealand used a paper based triplicate system – one copy being left with the customer and another copy being sent back to their Auckland office for keying into their accounting system.

Debra Munro from Top Flight Solutions was looking after Wynn’s New Zealand and their Accredo Business Software. Debra recommended to Wynn’s that they look at SalesLink Mobile. Wynn’s New Zealand looked at the solution but weren’t really sold on it.

Then a change in management and Mike Lightfoot joined Wynn’s New Zealand as their General Manager. Mike could see the benefits that would accrue – both out in the field and in the office. Mike made the decision to run with SalesLink Mobile. Click here to listen to Mike discuss the benefits and to find out even more.

"It’s fantastic…the SalesLink Mobile solution is working well for our business." said General Manager Mike Lightfoot.


In 2003 Wynn’s New Zealand commenced a trial with two of their salespeople. Some of Wynn’s New Zealand sales people were doubtful. One said he’d hand in his resignation -today this salesperson is one of the staunchest supporters of SalesLink Mobile. Out in the field it’s presenting a very professional front for Wynn’s New Zealand. Every piece of information needed is now at the salesperson’s fingertips – stock on hand balances, customer account balances and a tax invoice is printed out on the spot using an HP Bubblejet printer. Wynn’s use Tungsten T5 devices via Vodafone’s GPRS network interfacing to Accredo Business Software to transfer orders back to their head office every day.

“It’s fantastic…there’s been the odd hiccup, but the SalesLink Mobile solution is working well for our business.”said General Manager Mike Lightfoot.

 

In the office Wynn’s New Zealand have saved a receptionist spending two and a half days a week keying in invoices – this person has been redeployed to other duties.

In the field the Wynn’s New Zealand team are more efficient and many customer comment favourably about Wynn’s professionalism, efficiency and customer service.

When we were getting background information for this case study, Wynn’s New Zealand Administration Manager, Gail Moy, mentioned that Wynn’s New Zealand were running a sales incentive scheme for customers. Accumulated incentive points are entered by customer into a field in Accredo. Wynn's New Zealand salespeople were constantly phoning Gail enquiring on customers points incentive balance. Through a very simple change to alter the customer information downloaded to the salespeople, this information is now available on screen. This allows the salesperson to get on with their job and help their customers achieve their incentive prizes

Reporting has also been streamlined. At head office, Wynn's provide daily sales reports back to the USA.With the SalesLink Mobile solution this data is now provided accurately, promptly and easily.


Testimonial
"It`s Fantastic!"
Mike Lightfoot - General Manager.